Do promotions actually drive revenue? Or are we rewarding players who are coming anyway? Monthly promotions, or as we call them at Red Circle, Mass Promotions, account for a large chunk of Marketing’s monthly budget. How do we make sure we’re confidently using these dollars to drive profit? Are we planning promotions to fill a calendar or are we making data-driven decisions to drive incremental revenue through our active database?
When it comes to birthdays, it’s the thought that counts. So, you should think about sending your casino guests personalized birthday promotional messages! Not only does it show that you care, it’s also a solid way to boost your business.
Mark Nigon Joins Red Circle as Director of Media Services
Know the strengths of billboard advertising — as well as how those strengths fit your casino's brand strategy and media plan — and you’ll hit the jackpot. Here are 10 killer tips for how you can use billboards to gain a competetive advantage in your market.
MINNEAPOLIS, Apr. 28, 2017 — Angel Suarez, Executive Vice President of Red Circle, will give a presentation focusing on millennials in gaming at the Southern Gaming Summit. Produced by Casino Journal, the three-day conference takes place in Biloxi, Mississippi on May 2 – 4.
Any casino marketer who is responsible for planning promotions knows it’s not a simple task. To ease the pain, we’ve created a promotional planning calendar template.
What happens when a guest has a bad experience and lets you know about it by posting on social media? When a guest leaves a low rating on TripAdvisor, a negative Facebook comment, or a bad review on Yelp, we’re here to help you figure out how to handle the situation in a way that’s both positive and productive.
Chad Germann, Mille Lacs Band member and Founder/CEO of Red Circle, will speak on a panel exploring the relationship between art and science in casino advertising at the 32nd annual Indian Gaming Tradeshow & Convention. Presented by the National Indian Gaming Association (NIGA), the convention is being held in San Diego on April 10 – 13.
A good marketing calendar has balance, a mixture of mass and targeted promotions. Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Targeted casino promotion ideas can also elbow their way in front of the competition.
Mille Lacs Band member and Founder/CEO of Red Circle, Chad Germann, will speak at the National Reservation Economic Summit (RES) presented by The National Center for American Indian Enterprise Development. Germann will share his experience as a native entrepreneur on the panel 40 UNDER 40 Leadership: Embracing the Challenge to Serve. The conference is being held at The Mirage hotel in Las Vegas March 13 – 16, 2017.
From "Acquisition" to "Theoretical Win" and everything in bewteen. This casino marketing term glossary is the go-to guide for casino and database marketers that are new to the gaming industry. Feel free to bookmark this list for future use!
Over the past 10 months, Google has — and will continue to — change more facets of their Organic and Paid Search programs (Google Search Engine and Google Adwords) than they have for the past 16 years.
We’ve all felt it: the wave of panic when an unexpected name pops up in your Friend Requests. Really, they have Facebook? What do you do? Limited profile? Pretend you haven’t checked Facebook in weeks? (Yeah, right.) Social media audiences have changed drastically over the past few years, and it is finally official — social media isn’t just for Millennials anymore. Which begs the question: Who is using social media, and what does this mean for casino marketers?
Red Circle netted two silver awards in the 11th Annual W3 Awards. The Academy of Interactive and Visual Arts (AIVA) recently unveiled the winners of these prestigious awards, which honor the best of the web, including websites, marketing programs, social content, mobile site/apps and online video. Endorsed and judged by the AIVA, a group comprised of top-tier professionals, applicants are held to a high standard of excellence throughout the judging process.
Red Circle Executive Vice President Angel Suarez is slated to speak at the internationally-renowned Global Symposium on Racing & Gaming in Tucson, Arizona on Tuesday, December 6, 2016. Suarez will share how insights from his tenure working with big sports companies such as ESPN, Gatorade and USA TODAY Sports led to an understanding of how to use data to evolve breakthrough creative advertising concepts into action-generating marketing tactics.
Red Circle announced today that they have been selected as the official Agency of Record for Avi Resort & Casino, a Vegas style casino in Nevada managed by Warner Hospitality. The Minneapolis-based casino and racino agency will handle Avi Resort & Casino’s creative, digital, and traditional media effective November 1.
“Declining revenue” is a two-word phrase that is the worst nightmare for any casino marketer. When revenue is up, work is a breeze and everyone is happy. When revenue is down, tensions grow high and misery brews.
How Google dropped the Mobilegeddon bomb, and what you can do to protect your website from becoming irrelevant in the eyes of customers and search engines.
There's no question — your database team needs to have all the right technical skills. After all, when it comes to data, crunching numbers, analyzing those numbers, and providing detailed reports is key for your business. But when you add "strong communicator" to the Casino Database Strategist job description, that's a game changer.
You have to wonder sometimes what those guys who created the English language were thinking. What was going through their minds when they decided that it was acceptable for the word “present” to have three different meanings and two different pronunciations? Since there’s no changing things now or in the foreseeable future, accepting it is the next best option. Here's how.
Here are some tips to help you efficiently develop a strategic marketing plan that justifies the insane amount of money you’re asking for in 2017.
Red Circle's EVP, Angel Suarez was featured in Casino Journal's July 2016 cover story, " Embracing Digital Platforms in Gaming."
Connect with your guests like never before. Profit more. Spend less. That’s what we’d love to talk with you about at the upcoming Casino Marketing and Technology Conference July 12-14.
You hear people everywhere talking about it. That young, ad tech-obsessed guy at your office talks about it incessantly, throwing around acronyms and jargon. You’re pretty sure that robots might be involved, and some sort of algorithm. What is programmatic ad buying, anyway?
The 2016 presidential election is predicted to net over $4 billion in TV advertising alone. With that in mind, here are the top five media planning and buying steps you should already be taking this election year.
Have you grown skeptical of display ads online? Cast that skepticism aside. Technology has evolved. We can now serve ads to the right people, at the right time, on the right device. How cool is that?
Native American Chad Germann has always been inspired to help tribes do well. Germann, 43, owner and CEO of the 50-person Minneapolis advertising agency, Red Circle, and member of the Mille Lacs Band of Ojibwe, has led a growing agency team through 15 years of helping over 85 native casinos profit.
Collaborating with the right partner grows your brand. And growing your brand grows your bottom line. So let’s get down to the nitty-gritty: are you getting your money’s worth? Here are the top ten questions to ask your agency.