Red Circle staff take pride in bringing smart solutions to the table. We love to learn, and we love to share what we know.
The right bait for the right fish. Same principles are at work in advertising. Any advertising, including casino advertising. Sure, you can use the wrong bait and catch fish some of the time.
The world is a-changing. And fast. All of it, but especially the entertainment stuff we look at on our phones. TikTok is such a perfect example of how fast things are changing. We don’t “watch TV” anymore. No, we watch TikTok on our phones. Short videos, looped, clicking from one clip to the next automatically. Video after video after video.
Changes to social platforms make your player data more valuable than ever.
Getting the most out of your spending using player data.
Join us as we uncover key, emerging player trends from the past few years and discuss impacts to your 2022 marketing planning. Learn crucial insights as we dive into recent player behavior studies while also reviewing current consumer trends forcing brands to revisit target audience profiling and messaging. Throughout our discussion, we’ll identify potential disconnects in your 2022 marketing plan and give you tools to make smarter marketing decisions in 2022.
Featuring Mary Kilmer, Vice President of Client Services, Red Circle
The October results are in.
For the first time in recent memory historical player data may not be the best predictor of a players future worth. In addition, having a gap in year over year data complicates analysis.
For many properties, March is one of the best months of the whole year. To have April, May, and June perform similarly to March is a very positive indicator.
The May numbers are in!
Lots of positive trends continue. The increase in players 55+ over the last four months is the strongest positive indicator we have seen in months. Check out the April numbers and join us for the Zoom Review on March 25, 2021.
As we move into spring, we continue to see some positive trends: the increase in players 55+, new membership looking more normal, and more players we haven't seen in a while returning.
Working closely with Red Circle Agency, the StrongHearts Native Helpline launched a cross-device, privacy-conscious website featuring live chat, advocacy, and additional resources.
The February results are in. January gave us the first post-COVID-19 month that YoY revenue was flat. In February, we see that deteriorate to levels closer to what we saw in December 2020.
January produced a 25.7% decline in players and revenue flat to prior year. This is the first time since June 2020 in which we have seen a flat year-over-year comparison.
Moving into 2021, with an ever-changing landscape, what will revenue look like? There are so many unknown variables as we look to the future. We hope that the trends we are starting to see building in this report start to assist with planning for the future.
In November we saw several states reinstate additional COVID-19-related restrictions. And while properties remained open, revenue and visitor trends were clearly impacted.
We live in a world where consumers don’t engage with just one media tactic; they use multiple tactics throughout the day. And the combined use and efficacy of multiple tactics creates a bigger impact on the consumer.
Budget season is here. How are you using the last few months to forecast for 2021?
Budget season is here. How are you using the last few months to forecast for 2021?
If you’re not saying something new, are you really saying anything at all? Is anyone even listening?
Mary Kilmer overviews the insights gained over the first seven weeks of Red Circle’s CV-19 Player Behavior Study
Which ads do we talk about the next day? That’s the true test of a great ad, isn't it? If people remember your ad — talk about it — it’s working. Forgotten ads are, simply put, a waste of money.
As we look at the future of player life cycles, the 40% decline in new members will take its toll in the future. New players are spending more than ever before, so this is the time for an aggressive new member campaign.
Hotel vs. No Hotel? We have a clear winner. Players visiting properties are down significantly in either case, but revenues from properties with no hotel trend flat to the prior year compared to an average 45% decline for properties with hotels.
As we look at player life cycles, we assert that the 40% decline in new members will take its toll in the future. New players are spending more than ever before, so this is the time for an aggressive new member initiative.
During week four of this study, we see for the first time that the volume of casino guests is strongly impacted, with a considerable impact to revenue as well.
Meet REEL Casino Content. Epic gaming floor panoramas. Food photography that will make your stomach growl. Genuine, believable images of guests enjoying your property. Get REEL, and get photographers, cinematographers, directors, and editors who know Native casinos — and truly know how to make yours stand apart.
As players continue to return, the impact of COVID-19 can be seen in a number of areas. During week three of the study, we see the volume of casino guests strongly impacted, still with minimal impact to revenue.
For the first time in recent memory, historical player data may not be the best predictor of a player's future worth. Now more than ever, nothing should be ”set it and forget it.” Look for this Red Circle Player Behavior Study each week. Adjust your business practices as data reveals new trends.
For the first time in recent memory, historical player data may not be the best predictor of a player's future worth. Monitoring the changing landscape is more important than ever. Look for this Red Circle Player Behavior Study each week. Adjust your business practices as data reveals new trends.
