Red Circle’s expertise in casino database strategy is what sets them apart from other agencies in the business. They fully understood the challenge we were faced with and implemented a customized, RECON-powered solution that was a perfect fit for our unique database. This helped us revitalize our revenue when we needed it most.

Myra Isburg — General Manager at Lode Star Casino

Case Study: Direct Mail

The Challenge

When a new competitor entered the market, a small locals’ casino in a tiny Midwestern town began to see declining revenue. With 68% of revenue generation from locals, it was time to act fast. How could this local casino get their share of the market back, as well as generate new revenue?

Our Approach

Put RECON’s segmentation power to work through a sharply-targeted direct mail program. Develop a healthy reinvestment strategy (minimum expenses, maximum return) to keep the loyal, frequent guest, as well as drive new growth in this most profitable segment — the local market. Test and retest, continually optimizing revenue.

The Results

  • Monthly revenue increased 20% year over year — with just one direct mail campaign
  • Local market revenue grew 23% year over year
  • Local active players grew 21% year over year
  • All active players grew 18% year over year
  • Local trips grew 41% year over year