The Land of 10,000 Winners
There are a lot of great things about Fortune Bay Resort Casino. It’s a beautiful property. It has great amenities (including a championship golf course). And it’s in an amazing location, on the shores of Lake Vermilion. But the thing that most people don’t realize is that it has the most generous Players Club in the state. People literally win more at Fortune Bay. So we translated this insight into a tagline that also encompassed the natural beauty and location of the area: “The Land of 10,000 Winners.”
It’s an concept that we have translated successfully into many different mediums, with great success: Business continues to thrive at Fortune Bay.