Yes, we’re a full service agency.
But that doesn’t mean there’s a one-size fits all solution.
Red Circle’s roster of services would be impressive for a mainstream agency. The fact that our knowledge base in all these arenas is trained on Indian casinos is something no other agency can claim. Even so, we don’t expect our clients to opt in for all of our services, and in fact some of our favorite clients only use us for one or two of our capabilities. Tell us what you need help with most.
Brand Development
Image, feeling, loyalty. Defining the customer experience.
A customer likes to look into the mirror of your brand and see him- or herself. So if all you’re doing is copying a formula of showing machines and lots of grinning winners, you’re telling your customer that you don’t think she’s very special - because she must want the same old thing your competitor is offering. We brand uniquely. Because a customer who feels special is more likely to be a loyal customer.
Marketing Strategy
So many options. Planning the right combination; delivering remarkable results.
Assessing the competitive environment, bringing research into play, learning about the difference between who your customers are now - and who they could be under ideal conditions. Making a brilliant long-term plan that others can follow into the future.
Player Development
The right tools to grow the right players in the right way. We understand the game.
If there’s more than one casino in your area, you’re probably competing for the same high-value players. Red Circle player development gurus can help you make sure you are delivering exactly what is needed to motivate your most important guests, and keep them loyal.
Promotions
Give them a reason to come. And a reason to come back. Next week, and the week after that.
Promotions are the special effects of the casino business. They are excitement that keeps things fresh and gets the guests talking. When you can coordinate your promotions, your direct mail efforts and your event-planning to be not only sensational but synergistic, it can make all the difference in your casino’s earnings.
Print Production
Brand on-demand. Our exclusive online collateral and mailing system means your Guests are always in the know.
Our designers are hired for their talent and trained to understand large-volume brand-building graphics including everything from place-mats to large-scale LED signage. They are always up to date on all the most efficient and cost-effective digital traffic, production and transmission and display procedures.
Interactive
Complete web services from site design and maintenance to blasts and viral marketing.
These days your website is your face. It needs to look as sexy and as smart as the rest of your property. We create websites that help bring your casino’s brand home as they reinforce and track loyals, offer extended web-gaming opportunities in addition to delivering all the facts and fun your customers are looking for.
Research
Qualitative plus quantitative. Yes, opposites do attract.
Almost any new revenue generating initiative begins with thorough understanding of the attitudes and perceptions of your property. Let us get to work building that foundation of insights through focus groups, surveys and large-scale quantitative deep dives into the needs of your customers.
Social Media
Low-cost tools that carry on a personal conversation with your most loyal following.
For Red Circle and it’s team of smart ‘new-media’ gurus, this stuff is second nature. Learn the hidden potential for relationship building in things like Twitter, Flickr, YouTube and Facebook, to keep reinvigorating your demographic with younger gamers.
Direct Marketing
Strategy on one end, analysis on the other. Flawless execution in between.
Here, our science, our analytical skills, experience and creativity help guarantee that your customer is hand-fed offers and choices that make his visit a reliable and predictable - and more frequent affair. We can even offer you RECON, a remarkable new tool that will guide you to complete mastery of this superb science. Ads alone are never enough. The engine of delivering visitors is database expertise. Let us show you how to unlock its power
Media Planning & Buying
Reach your target audience in the right place, at the right time, with the right message, at the right cost.
Often casinos buy their own media from local sales reps. But at Red Circle we have found that a special knowledge base and experience is required to create truly effective and efficient media plans for Indian casinos. Our media planning and buying team has been specializing in media for Indian casinos and resorts throughout America for almost 20 years. The result for your property is more impact and fewer wasted dollars.
Performance Services
Player development mentorship training designed to help you build your own corps of player-development specialists.
We offer a comprehensive program that provides your staff with the much-needed skills to effectively develop your property’s most valuable players. Of all the services we offer for casino marketers, this is one that we get the most raves about. It’s good for revenue and it’s also good for long-term employee morale, since it nurtures your best employees and helps keep their careers on track - at your property.
Guest Service
Making Guests feel like we love them. From Associate training programs to hands-on leadership mentoring.
It won’t help to have a thousand megawatt marketing plan if your associates are still in the dark. We analyze your issues and send in trainers to coach your team in critical customer-service skills that don't just produce smiles, but build revenue. We also offer leadership mentoring programs specially geared to Indian casinos to help guide the careers of your team so you’re always nurturing and retaining your most valuable associates.
Broadcast
Work that works—touching the audience and generating results.
Our creative team has decades of experience concepting and producing for national broadcast. We will develop a unique brand-building campaign for you, providing high-quality production value within budget. Other clients prefer to come to us with a concept they already like and we act as their production team helping them produce network-quality TV and radio at regional market prices.
Public Relations
Where the grapevine takes root. From internal newsletters to mainstream media stories.
We know the importance of seeding the story of your casino’s success in the extended media. But Red Circle PR people also understand how to integrate tribal considerations into the mix as well.
Asian Gaming
What will it take to attract this fast-growing segment of loyal gamers to your property?
Red Circle has experience creating fully-integrated culturally-specific programs that attract and hold an Asian customer base. Let us show you how to turn the slowest night of the week into the best night of the season.




