Introducing RECON, a Revenue Controlling Database Mining and Reporting Software. Created in the database marketing laboratory at Red Circle Agency.
Created by Indian Country’s premiere casino marketing agency, RECON was custom created BY casino database marketing professionals FOR casino database marketing professionals to solve your casino’s marketing challenges. We’re not beholden to the slot companies, because we’re independent — and Native-owned even. Our goal is to provide our Native casino clients with a better answer, for a better price. That’s been our mission for 10 years: Finding a better answer. “Our staff was tired of working with out-dated software systems that didn’t do what they were supposed to do. And frankly, it seemed like every update to fix something would break another thing,” Says founder, Chad Germann. “So we just build our own independent system that actually does what a casino database marketers needs to get done.” And because we’re different, because we’re independent, we can put this incredibly powerful revenue-driving tool into the hands of our clients for less than what most marketing consultants will charge to answer a phone call from you.
Our goal has always been, at the end of the day, to help our clients make more money for less. RECON is easily the best way to positively impact our client’s bottom-line. We’re extremely proud to have created this tool for Indian Country. The benefits — especially for smaller to middle-sized Native casinos — will be, I think, shocking.
We’ve worked for so many years in Native gaming — We know from experience that some tribes cannot afford the tools, the training or the software to truly maximize their business opportunities. But now with RECON — because of what it can do, because of it’s affordable price — these resource-poor tribes will be able to manage and run their casino marketing departments just like the larger, richer casinos. With the same sophisticated, high-profit margin database marketing programs.
What do casinos want from their marketing information?
Red Circle’s database team has been creating database marketing programs for large, sophisticated casinos for more than 10 years. And all that experience has taught us that all casino marketers want pretty much the same things.
- You want more data and better data than your Players Club system can provide.
- You think Crystal/Access queries are more complicated than they need to be.
- You feel reporting and building pre/postformas are too time consuming.
- You believe version control and archiving shouldn’t be challenging.
If this list of wants matches your list of weekly headaches, then you need RECON. Your data is your data. There’s no good reason why you should have to pay slot companies or consultants a fortune to put your own data to work. RECON gives you access to everything you want to know about your players in a format, within a system, that’s iPod easy. Here’s what we tell people, and it’s the truth -- You sit thru our 45 minute online demo, and when we’re done, you will know how to run the software top to bottom. Everything you want is in there. It is tremendously powerful, and yet so easy to use.
And that is what’s important. “Can I use my data to incentivize play?” Because in today’s economy, controlling your casino’s revenue stream is more critical than ever. Direct mail is easily the most predictable, measurable and profitable way to create loyalty and drive trips that result in incremental revenue from players. RECON has been designed by database marketers for database marketers to help you do exactly that.
Use RECON to:
- Be more efficient, maximizing time spent at work.
- Generate most robust reports in less time.
- Minimize your margin for error.
- Make incremental changes on the fly, maximizing profitability.