FINALLY, THERE’S AN APP FOR THAT.

You didn’t know you wanted it, but you do. If increasing loyalty, speed-of-offer delivery, convenience, host effectiveness, brand engagement, then direct mobile marketing to your database is the next big thing. Oh, yes. You want it.

Those of us who attended the 2011 National Indian Gaming Association convention and trade show in Phoenix likely downloaded to their smart phone a custom NIGA trade show app created by our Red Circle digital team. The app will make available -- via a friendly navigation system -- a map of the trade show floor, list of all the vendors, sponsors, schedule listings of seminars, events and party/receptions -- as well as other useful information about local restaurants and nightlife. All of this in-app, all right in your hands, at the click of a touch-screen button.

You want to make it easier for Players to interact with your casino.

Many businesses are creating app solutions that add value to their brand’s products or services. NIGA’s challenge was simple: No one wants to carry around that big, bulky trade show guide. Everyone just leaves it back in the hotel room. And then we all get lost and forget when or where our seminars are. In 2011, with all the cool new technology at our disposal, WE DON’T NEED TO CARRY A BIG BOOKLET SHOW GUIDE. With the new NIGA trade show app you’ll never get lost. Never miss a seminar. Never forget an event. Everything in your hand. All the time. Technology can be magical, right?

Pick up any business journal right now today -- The successful businesses pushing the cutting edge of technological advancement -- like Facebook, like Twitter, like LinkedIn, like GroupOn -- are businesses that circle around solutions for making people’s lives easier. Connect with friends easier. Find a job easier. Find a coupon easier. The Red Circle trade show application was custom-created for this very same purpose -- to make the NIGA trade show event easier.

You want to add value to your casino’s offering to Players.

How can we use technology to improve our casino experience? How can we increase visits, grow spend, solidify loyalty? Can we hope to make them love us? What if you could make direct (marketing/player development)communications with your casino players easier for you, and easier and more rewarding for them? Magical, yes?

The NIGA trade show app was a precursor to the smart-phone technology we’ve created for casino marketing teams using -- rather, is powered by -- the RECON database mining, program building and reporting software Red Circle developed last year (more on that below). The trade show app was a good starting point. At the very least, a casino smart phone app should provide your guest with location information -- Where are my favorite machines? How do I find the concert box office? -- or allow them direct access via phone, email, text or Facebook, even, to their hosts or the hotel front desk or whomever. And it would be helpful to be able to immediately, and for almost no cost, “push” new event updates, or promotional updates to the app (rather than mail something or call everyone). Imagine sending this message to your players: “We have a winner! X Casino is proud to hand Mary Smith the keys to her new Jeep Cherokee! Congrats, Mary!” or “Concert Tickets for Kenny Rogers are almost sold out! Call now to make sure you have your seats!” That’s easier for you, and easier and more rewarding for them, right? And that’s a good start. But it’s not maximizing what’s possible. Not magical yet...

Broadcasting messages and offers to everyone is not efficient.

The problem with the (above example) app messages is they will be broadcast as whole-group messages to all app users. Exactly like a traditional advertising message. If you buy the paper, or if you have the app, you will receive the message/offer. Nothing wrong with advertising, but it’s not very targeted. What you really want is way to send segmented direct offers to players based on the actual value of that player, for a good price. Like a few pennies per message. That’s the highest goal. That would be magical, or what the geeks would call a “killer app.” Targeted, measurable, immediate, intrusive but in a welcome/permissible way for users, and for a low, low cost. In other words, casino marketing gold.

Red Circle’s casino business intelligence software, RECON, makes RECON Mobile possible.

More than a year ago Red Circle created RECON, Indian country’s most cost effective, most powerful, easiest to use casino database marketing software available. Custom created BY casino database marketing professionals FOR casino database marketing professionals to solve your casino’s marketing challenges. Cut up your database, build direct marketing programs, or review casino play data via a variety of different very helpful stock reports.

With RECON, a casino can easily create segmented player groups, as many segments as they like, using smart and intuitive selecting tools, and mail offers to those players. Or create lists for email. Or SMS text messaging. And now “push” offers and alert messaging to smart phones via branded app software.

RECON Mobile is the first database-driven smart phone app for the Native casino industry.

Because the RECON database system knows who your players are, and what they are worth to you, RECON Mobile makes it possible to send your players offers that match their play. “Push” true direct-marketing offers directly to your casino player’s phone, in exactly the same way you send out segmented paper and ink mailbox offers -- but for much, much less cost. There are other app developers, but they are selling a casino broadcast messaging product. RECON Mobile is a true direct marketing tool.

The recession economy challenge is simple: Find a way to produce more compelling marketing messages, using more interesting methods, to drive more revenue, for less cost. Simple -- with the right sort of magical technology in hand. The palm of your hand. Ring-ring. (Psst, is that your phone ringing your pocket?)

Call us for a demonstration.

See what’s possible when you marry casino business intelligence with bleeding edge digital mobile marketing capabilities. Give Red Circle a call today for a free digital marketing consultation.

For casino marketing questions, please call Chad Germann @ 612-670-1606

For specific technology questions, please call Andy @ 612-325-2933 or Michael @ 612-802-7799