Archive for May, 2012
Despite constant reports that “TV is a dying medium”, TV ad revenues in 2011 topped $70 billion for the first time ever. Yes Sports Fans, TV advertising still works.
But that doesn’t mean your media buy is working as hard as it can. In fact, I would argue that as media spending increases, so does waste. This is because media companies are getting spread thinner and thinner. They are not taking the time to analyze your unique audience, or to learn their specific media consumption habits.
In a world where incredible precision and customization is possible, far too many brands are ending up with a “one-size-fits-all” media plan.
At Red Circle Agency, we have over 50 years experience in media planning and purchasing. We know how to slice and dice your audience to find exactly the right eyeballs at exactly the right time.
We have, on many occasions, been able to increase reach and frequency for our clients, while achieving cost savings of more than 33% – often adding up to millions of dollars.
And we can do the same for you.
Give us a call, and see what better media spend can do for you.
I love Tara Ezzell’s post from from last week. In her post, she pointed out how you can get buried in all the science of marketing sometimes, and forget to look at your projects – and your property – the way regular people do.
Since a lot of what I ask my clients to care about involves the “image” and the “face” of the marketing, I’ll put a challenge to you similar to the one that Tara suggested:
Tour your property like a first-time guest. Look at all the points of contact. What’s the first piece of on-premise marketing that the customer sees? Is it a post that contains an old logo that your property stopped using 3 years ago? Is it a slogan from a campaign you no longer run? This matters.
What about the video screens that carry news of promotions and events? Do these posters carry the same branding that your design group/agency brings forth in your TV and print work? Or are they put together by different designers who just love to try new fonts and colors every time?
As casino marketers it’s important to take the time now and then to LOOK UP. It’s easy to become imbedded in the details and demands of our incredibly busy day – fixing the guest issues, getting that mail program out, 257 sales calls, sorting out those media invoices, running reports, analyzing reports, communicating the contents of the reports to our boss, etc., etc. etc. It’s work that can be daunting at the best of times.
So the challenge for this week: LOOK UP. Put down your pen, let the phone go to voicemail, let that email wait for one hour – it’ll still be there when you get back (I’ve done it and it’s never gone…never). Take a walk out to your parking lot (might want to let security know you’re doing this) and walk into your casino from the perspective of one of your guests: though the front doors. What do you see? We all walk through these areas all of the time, but how often do we actually LOOK at them?